How to find the best Digital Marketing Agency
And discover the best digital marketing agency, first, we digital marketing need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do i get more leads for my business? inch — which should be the function of any marketing.
What is a Digital Marketing Agency?
The book definition of Digital marketing is the marketing of products using digital technologies, mainly on the internet, but also including mobile phones, display digital marketing agency Alabama advertising, and any other digital medium. So an easy task to sum up in one phrase, yet it’s really a complicated process to get right and to ensure that all of your digital marketing is working together, significantly less silo activities. This is where the expertise and experience of the most effective digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst many years ago people would go to a computer looking for a service or product, nowadays people are linked to the internet all day, every day and “live online”. Looking for information, a service or product can be as quick and simple as searching on a laptop Digital marketing agency or computer at work or picking up their mobile telephone or pill. Digital marketing focuses on getting your information, services and products in front of people when they want online. The best digital agencies understand the buying process of your services and products and ensure that your information is prominent to the possible client at the appropriate time. In the digital marketing world, the various levels of the buying process i. e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will show the relevant information, goods and services at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return (ROI) ensuring the leads generated have reached an expense that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do i get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Seo, most commonly abbreviated to “SEO”, is the process of getting your website available on search engines like google when people make a search relevant to your business, products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the keyword phrases people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to see for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a successful status ranking websites high in the search results.
SEO is most effective when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where mobile phone users are adding “near me” to their search query i. e. “SEO Company near me”. These customers are looking to buy and get from a local goods and services supplier.
Although SEO can be a stand-alone service, it is most effective when combined with ADVERTISEMENT, social media and reputation marketing. SEO is also the building block of effective ADVERTISEMENT, social media and reputation management campaigns.
Pay per click marketing
Pay per click marketing (PPC) often referred to as “Google Advertising” or “online advertising” is where you position advertising campaigns at the top of the search results for specific keyword phrases. These keyword phrases can be the words people use when in the “research” phase of making a purchase or directed at the “buying keywords” when potential customers are looking to buy.
Although your advertisement, depending on your finances, can be shown whenever a search is made, you merely pay when an internet user clicks on your advertisement and is taken to your website or calls you direct from the search results page meaning you merely pay when you get a click from a possible client hence the name for this form of marketing of Pay per click marketing (often abbreviated to PPC).
How much you pay for each click relies on a few factors. The “cost per click” (abbreviated to CPC) relies on the quality and relevancy of the advertisement to the key phrase being used and the relevancy of the page on your website that the possible client land on. These factors contribute to your current “quality score”. The higher your quality score, the less you pay per click marketing and less you pay per lead into your business.
In the uk, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, but still considerable potential for customers from search engines like Microsoft’s Google platform, and a small the main budget should be allocated to other search engines. Also, the very best ADVERTISEMENT management companies will also discuss spreading your ADVERTISEMENT budget over a number of campaigns aimed at some other part of the customer journey. A small the main budget should be allocated to the research stage of the buying process when people are using broad keyword phrases to find information, a small the main budget when people are trying to find yours, your competitors or market leaders company name. The majority of the budget when potential customers are using keyword phrases directly related to making a purchase not only that, a small the main budget to re-market (show your advertising to people who have shown a pursuit in your products at your website) to capture and drive up sales from the customers previously advertised too.
The best ADVERTISEMENT Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best ADVERTISEMENT agency will have a robust ADVERTISEMENT management process in place to quickly react and capitalise on changes in the ADVERTISEMENT campaigns of your competitors.
Unlike SEO, that can take some time to be fully effective, Pay per click marketing is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.
ADVERTISEMENT is highly effective when carried out in unison with SEO. A well-optimised website will increase the quality score of your Google advertising campaigns producing a reduced “cost per click” meaning you get more leads for your budget.
Social media marketing
Social media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the uk and the number is likely to rise to over 44 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and deploying it often.
Facebook is very useful at raising awareness during the customers “research” stage, reminding them of your products during the “consideration” stage and putting your distinctive products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to a target customers throughout the buying process, Facebook can be a good road to generate leads and sales and to deliver a great return.
A good digital marketing agency will have a successful track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or ADVERTISEMENT. When a possible client visits your website their computer is marked as having visited. This then allows you to target the user of these computer, who has shown a pursuit in your products.
When considering making a purchase, a possible client will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and comments from customers resulting positive customer care is captured and easy to find for potential customers.
Many businesses are concerned with allowing the public the ability to freely provide feedback. You cannot please all of the people every single time, and companies worry that a bad review will have a poor affect their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are thousands of platforms to choose from. It is best to have control of where customers should preferably leave a review. Secondly, an undesirable or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you worry about feedback and subsequently, you worry about them. One well managed bad review is as good for your business ten good reviews.
A good digital marketing company uses one of the handful of realised review platform and provide the instruments and means of allowing you to capture, manage and respond to customer reviews.